Snoop Dogg Returns to ‘The Voice’ with a Bang: Signs Game-Changing Deal with NBCUniversal
Snoop Dogg, the iconic rapper and cultural trailblazer, is back in the spotlight for something other than his legendary beats and laid-back charisma. In a move that has stirred buzz across the entertainment world, Snoop Dogg is making a high-profile return to NBC’s hit show The Voice as a coach for Season 28, scheduled to premiere in fall 2025.
But that’s not all—this return comes with a massive multi-year deal between his production house, Death Row Pictures, and NBCUniversal. This strategic partnership not only cements his status as a cross-platform mogul but also promises a fresh wave of creative projects for television audiences.
A Return with Purpose
Snoop Dogg’s initial stint as a mentor and guest coach on The Voice was met with critical acclaim and fan adoration. His unique blend of musical insight and genuine emotional engagement with contestants made him an instant favorite. This time, he’s joining as a full-time coach, sitting beside long-time judges John Legend, Reba McEntire, and Chance the Rapper.
Sources close to the production team say that Snoop’s presence will inject a fresh vibe into the show’s format, with an emphasis on hip-hop and R&B talent that may have been underrepresented in previous seasons.
“Snoop has a way of connecting with artists that goes beyond technique—he brings authenticity,” shared an NBC executive.
NBCUniversal & Death Row Pictures: A Strategic Collaboration
The Snoop Dogg-NBCUniversal partnership is more than just about The Voice. The rapper-turned-entrepreneur has signed a comprehensive multi-year deal through his company, Death Row Pictures, with NBCUniversal. This collaboration includes the development of scripted and unscripted TV content, live music specials, and documentaries.
One of the most anticipated projects under this deal is a biopic based on Snoop Dogg’s life, co-produced with Academy Award-winning producer Brian Grazer. The film aims to delve deep into his early days in Long Beach, his rapid rise in the West Coast hip-hop scene, and his evolution into a global icon.
More Than Just a Coach
While the world knows Snoop as the voice behind hits like “Drop It Like It’s Hot” and “Gin and Juice,” his reach extends far beyond music. From hosting shows like Martha & Snoop’s Potluck Dinner Party to appearing in countless commercials and launching his own cannabis brand, Snoop has continually evolved with the times.
His role on The Voice is expected to reflect that diverse background. Insiders reveal that the show plans to integrate behind-the-scenes segments where Snoop mentors contestants in the studio, offering them an all-around experience of what it takes to become a music star in today’s digital landscape.
What This Means for ‘The Voice’
After 27 seasons, The Voice has seen a slight dip in viewership, and NBC is banking on Snoop to help revitalize the format. His appeal spans across generations, cultures, and genres, making him a unique asset to the show.
Additionally, NBCUniversal hopes that his involvement will attract a younger demographic, especially Gen Z audiences, who are more inclined toward platforms like YouTube, TikTok, and Spotify. By integrating digital extensions of the show—including short-form content starring Snoop—they aim to create a more engaging and shareable viewer experience.
The Cultural Impact
Snoop Dogg’s inclusion in a mainstream reality show is a testament to how far hip-hop has come. Once considered niche or even controversial, the genre now has a seat at one of television’s biggest stages. And Snoop, being one of its founding fathers, is perfectly positioned to bridge the old-school roots with the modern-day evolution of rap and R&B.
Fans are already flooding social media with excitement. One user tweeted, “Snoop on The Voice? That’s the kind of content I didn’t know I needed but totally do!” Another wrote, “Season 28 about to be LEGENDARY.”
Final Thoughts
This move is a win-win: The Voice gets a reinvention, and Snoop Dogg continues to build his empire beyond music. It’s not just about ratings—it’s about cultural integration and future-facing content creation.
With his return to the red chair, Snoop Dogg isn’t just judging the next big thing—he’s proving, once again, that he is the big thing.
Stay tuned for more updates as filming begins this summer and promos drop in the coming weeks. If the buzz is anything to go by, Season 28 might just be the most-watched Voice season yet.
