Bella Hadid and Beyonce have brought the internet into the Cowgirl Era.

Pop royalty Beyoncé and it-girl Bella Hadid’s recent cowboy-inspired outfits have sparked a full-fledged ‘Cowgirl Era’ on social media. Beyoncé’s music videos in fringed leather and Hadid’s street style photos in denim cut-offs have sparked worldwide interest in this iconic Americana vibe.

But what is driving the growing popularity of cowgirl fashion? A current desire for loose shapes and functional apparel has led residents from cities to plains to embrace the back-to-basics trend. At the same time, the current popular resurrection of country music, led by multi-talented artists such as Beyoncé, has undoubtedly fueled greater interest.

What is the cowgirl aesthetic?

Last year, we witnessed a boom in coastal cowgirls, but this time we’re going full country! The cowgirl look is one of the world’s most timeless fashions, transcending its historical origins in Western American states. The cowgirl aesthetic celebrates the brave women who rode horses, worked on ranches, and conquered the frontier alongside their male colleagues.