Zendaya Says Bye to Sandworms and Welcome to Skorts.

Zendaya stars as Tashi Duncan, a tennis star, in the film Challengers. Her clothing are crucial to her identity; Adidas sponsors her, and designer Jonathan Anderson dresses her in sporty-rich costumes.

“She’ll have a fashion line,” one of Tashi’s suitors tells another in the teaser. “She is going to turn her whole family into millionaires.”

Fashion is as crucial to Zendaya in real life, serving as both an image-making and revenue-generating tool. She has emerged as a defining star of the current movie press tour. These appearances may be widely covered, with hundreds of articles and social media postings made for each stop: a New York premiere, a photo call in Mexico City, and a news conference in Seoul.