Prada to shed fur from its future

Prada said that it will remove animal fur from its collections, joining a lengthening list of designers to make that choice. The Italian fashion house said its decision stemmed from “a positive dialogue” with the Fur Free Alliance (FFA) of more than 50 associations in about 40 countries, notably the Italian group LAV and The Humane Society of the United States.

Prada “is committed to innovation and social responsibility, and our fur-free policy … is an extension of that engagement,” artistic director Miuccia Prada was quoted as saying in the statement.

Other major names to have renounced the use of animal fur include Armani, Burberry, DKNY, Donna Karan, Jean-Paul Gaultier, Gucci, Michael Kors and Versace.