Ralph Lauren’s plastic bottle shirt

Ralph Lauren launched a version of its iconic polo shirt made entirely of recycled plastic bottles and dyed through a process that uses zero water. David Lauren told The Associated Press ahead of the announcement that the new shirt is part of a broader strategy of fresh environmental goals throughout the manufacturing process.

“Every day we’re learning about what’s happened with global warming and what’s happening all around the world, and our employees and our customers are really feeling that it’s time to step up and make a difference,” Lauren said.

The shirts are manufactured in Taiwan, where the bottles are collected. Each uses an average 12 bottles.