Fendi brings back their iconic bag Baguette

The Italian luxury brand recently relaunched their iconic design with the video series.Titled the #BaguetteFriendsForever series, this video campaign centres around female friendships and is shot in various metropolitan cities including Shanghai, Hong Kong and New York. Fendi’s spring/summer 2019 collection saw new and refreshing versions of the classic bag that is perfect for the girls who love staying on trend. From being associated with Sarah Jessica Parker to finding a cult following in the likes of Kate Moss and Sienna Miller, the bag has been a favourite ever since it was launched in 1997 by Silvia Venturini Fendi.