Paytm rolls out social community platform for women

Paytm’s domestic parent company One97 Communications on Thursday introduced a “Social Community Platform” exclusively for women as an interactive social feed, in partnership with an online women’s community — “Sheroes”. Its a interactive social feed where women can engage on topics including health, careers, relationships, cooking and hobbies while sharing their life stories, achievements and moments with fellow women. “This is an important initiative towards women’s empowerment as it provides specially curated content and various communities that they can participate in as per their interests,” said Deepak Abbot, Senior Vice President, Paytm.